Privacy policy
Last updated: September 29, 2026
XERAFIT operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). XERAFIT is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.
Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live and as permitted or required by applicable law:
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Contact details, including your name, address, billing address, shipping address and email address.
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Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
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Account information, including your username, password, security questions, preferences and settings.
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Transaction information, including the items you view, put in your cart, add to your wishlist or purchase, return, exchange or cancel, as well as your past transactions.
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Communications with us, including information you provide when contacting XERAFIT customer support.
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Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
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Usage information, including information regarding your interaction with the Services and how and when you navigate or use the Services.
Personal Information Sources
We may collect personal information from the following sources:
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Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us or otherwise provide us with your personal information.
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Automatically through the Services, including from your device when you use our Services or visit our website and through cookies and similar technologies.
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From service providers we use to provide technology, payment processing, order fulfillment, shipping, analytics or other services.
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From partners or other third parties where permitted by applicable law.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
Providing and Improving the Services
We use your personal information to provide the Services, including to:
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Process payments and orders.
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Fulfill and ship orders.
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Provide order and shipping updates.
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Process returns, refunds, exchanges or cancellations.
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Maintain and manage customer accounts.
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Provide customer support.
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Remember preferences and products you may be interested in.
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Improve and personalize the shopping experience.
Marketing and Advertising
We may use personal information for marketing and promotional purposes, including sending marketing communications and displaying advertising for our products or Services.
Where required by applicable law, we will obtain your consent before sending certain marketing communications.
You may unsubscribe from promotional emails at any time by using the unsubscribe link contained in those emails.
Security and Fraud Prevention
We may use personal information to provide a secure shopping and payment experience and to detect, investigate or respond to potentially fraudulent, illegal, unsafe or malicious activity.
This may include using transaction, payment, order, shipping, delivery and account information to prevent fraud and protect XERAFIT and our customers.
Customer Support and Communication
We use personal information to communicate with you regarding your orders, deliveries, returns, refunds, customer service requests and other matters relating to our Services.
Legal Reasons
We may use personal information when reasonably necessary to comply with applicable laws, regulations, court orders or other valid legal processes.
We may also use relevant information to establish, exercise or defend legal claims, investigate potential violations of our terms or policies and resolve disputes.
Order Fulfillment and Shipping Partners
XERAFIT may use third-party suppliers, fulfillment providers, logistics companies and shipping carriers to process and deliver orders.
Information necessary to fulfill your order, such as your name, delivery address, contact information and order details, may therefore be shared with relevant fulfillment and shipping partners.
These partners may be located in countries other than your country of residence.
We only share information that is reasonably necessary to provide the relevant services, subject to applicable law.
How We Disclose Personal Information
In certain circumstances, we may disclose personal information to third parties for legitimate business purposes and as permitted by applicable law.
This may include:
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Shopify and other providers supporting our online store.
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Payment processors.
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Suppliers and fulfillment partners.
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Shipping and logistics providers.
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IT and cloud-service providers.
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Customer-support providers.
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Analytics providers.
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Marketing and advertising partners.
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Professional advisers where reasonably necessary.
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Government authorities or other parties where disclosure is required by applicable law.
We may also disclose information when you specifically direct, request or consent to such disclosure.
Information may also be disclosed in connection with a legitimate business transaction, such as a merger, acquisition, restructuring or sale of the business, subject to applicable law.
Relationship with Shopify
Our store is powered by Shopify.
Shopify collects and processes personal information relating to your access to and use of our store in order to provide and improve its services.
Information submitted through our store may therefore be transmitted to and processed by Shopify and relevant third-party service providers, including providers located outside your country of residence.
Shopify may process certain information independently in accordance with its own privacy policies and applicable law.
Third-Party Websites and Services
Our Services may contain links to websites, applications or online platforms operated by third parties.
If you follow a link to a third-party service, its own privacy policy and terms will apply.
XERAFIT does not control and is not responsible for the privacy or security practices of independent third-party websites or services.
Third-Party Applications
XERAFIT products may be compatible with third-party applications used to connect to and interact with the device.
These applications are operated by independent third parties and may collect or process information separately from XERAFIT.
When you download, register for or use a third-party application, the collection and processing of information by that application is governed by the third party's own privacy policy and terms.
XERAFIT does not control the privacy practices of independent third-party applications.
We recommend reviewing the applicable privacy policy before using any third-party application with your XERAFIT device.
Children's Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.
If you are a parent or guardian and believe that a child has provided personal information to us, please contact info@xerafit.com.
Security and Retention of Your Information
We take reasonable measures designed to protect personal information.
However, no security system or method of electronic transmission can be guaranteed to be completely secure.
How long we retain personal information depends on factors including whether the information is required to:
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Fulfill orders.
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Maintain customer accounts.
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Provide customer support.
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Process returns or refunds.
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Prevent fraud.
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Resolve disputes.
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Establish or defend legal claims.
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Meet legal, tax, accounting or regulatory requirements.
We retain information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise required or permitted by applicable law.
Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information.
These may include:
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Right of access – You may have the right to request information about the personal information we hold about you.
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Right to correction – You may have the right to request correction of inaccurate personal information.
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Right to deletion – You may have the right to request deletion of certain personal information.
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Right to portability – You may have the right to receive certain personal information in a portable format.
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Right to object – You may have the right to object to certain processing activities.
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Right to restriction – You may have the right to request that certain processing be restricted.
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Right to withdraw consent – Where processing is based on your consent, you may withdraw that consent.
These rights are not absolute and may be subject to exceptions under applicable law.
To exercise an applicable privacy right, contact:
We may need to verify your identity before processing certain requests.
We will not discriminate against you for exercising privacy rights available to you under applicable law.
Marketing Communications
You may unsubscribe from promotional emails at any time by selecting the unsubscribe option contained in our marketing emails.
Even if you unsubscribe from marketing communications, we may still send non-promotional communications necessary to manage your orders, account, returns, refunds or other transactions.
Complaints
If you have a complaint regarding how XERAFIT processes your personal information, please contact us at:
Depending on where you live, you may also have the right to lodge a complaint with your applicable data protection authority.
International Transfers
Your personal information may be transferred, stored or processed outside the country where you live, including when we use international service providers, suppliers, fulfillment partners or technology providers.
Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.
For transfers from the European Economic Area or United Kingdom, these safeguards may include recognized mechanisms such as adequacy decisions or applicable Standard Contractual Clauses.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technology or legal and regulatory requirements.
When we update this Privacy Policy, we will update the "Last updated" date displayed at the top of this page and provide any additional notice required by applicable law.
Contact
If you have questions about this Privacy Policy, our privacy practices or would like to exercise an applicable privacy right, please contact:
XERAFIT
Email: info@xerafit.com
For purposes of applicable data protection laws, XERAFIT is the controller of personal information processed through the XERAFIT store and Services where XERAFIT determines the purposes and means of processing.
